Thursday, June 13, 2013

Utah home to NSA's new mega-warehouse for data

(AP) ? The nation's new billion-dollar epicenter for fighting global cyberthreats sits just south of Salt Lake City, tucked away on a National Guard base at the foot of snow-capped mountains. The long, squat buildings span 1.5 million square feet, and are filled with super-powered computers designed to store massive amounts of information gathered secretly from phone calls and emails.

Two small, weathered signs in the sagebrush greet interlopers to this place with a stark warning: "Military reservation. No trespassing." But there is no visible marker bearing the facility's name and operator: The Utah Data Center, brought to you courtesy of the National Security Agency.

When it opens this fall, the facility will be the NSA's largest data storage center in the U.S. Just don't ask Utah officials, and certainly not the residents of tiny Bluffdale, just north of the new center, to tell you exactly what will go on inside. They either don't know, or aren't saying. And the NSA is famously tight-lipped.

"We know it's a spy center. But who are they spying on?" said Connie Robbins, an upholstery shop owner who lives in Bluffdale, a community of 8,000 some 25 miles south of Salt Lake City that is known for its rodeo and annual Old West Days.

The dearth of information has perpetuated a mystery that has spawned dozens of theories and a spoof website that even includes a phony code name for the facility: "Bumblehive," a play on Utah's nickname of the "Beehive State."

Last week's revelation that the NSA is collecting millions of U.S. phone records along with digital communications stored by nine major Internet providers illustrates how aggressively personal information is being congregated and analyzed ? and shines a brighter light on what will be going on in secret at the Utah facility, scheduled to open in October.

NSA officials say the center will play a key role in the nation's effort to protect national security networks, and allow U.S. authorities to monitor for potential cyberthreats. In an email, agency spokeswoman Vanee Vines said that "many unfounded allegations have been made about the planned activities" of the center.

"NSA would like to confirm, on the record, that the Utah Data Center is a state-of-the-art data facility designed to support the U.S. intelligence community's efforts to further strengthen and protect the nation. Its operations will be lawfully conducted in accordance with U.S. laws and policies," Vines wrote.

She provided no additional details, however.

Richard "Dickie" George, who retired from the NSA in 2011 after 40 years, said the facility isn't nearly as interesting or mysterious as some think. He calls it little more than a giant storeroom. Inundated with increasing volumes of secretly taped phone calls, intercepted emails and poached records of online purchases, the NSA needed a mega-warehouse to put it all, he said.

"It's just a big file cabinet out in the Western area," said George, once a senior technical leader at the agency. "There is no spying going on there."

NSA agents elsewhere will comb through the data stored in Utah as the agency attempts to understand how terrorist groups operate and who plays what roles, George said. Emails, articles, websites and videos on the Internet may hold clues about such activities, he said.

James Bamford, the author of several books on the NSA who last year wrote about the Utah center in Wired magazine, asserts that the facility will serve as the central depository for everything the NSA intercepts, functioning as the agency's "cloud." Analysts at NSA headquarters at Fort Meade, Md., and other agency sites will be able to access the information by way of secure, fiber-optic cables, he said.

The mammoth center, which cost some $1.7 billion, will allow the agency to store more and, perhaps more importantly, keep information for much longer. Bamford theorizes the facility will be able to hold a so-called yottabyte of information, the largest measurement computer scientists have. A yottabyte is equal to 500 quintillion pages of text, said Bamford, who believes the Utah center will store those phone records NSA gathered from Verizon Communications.

"Every day you pick up a telephone and call your grandmother or call your sons and daughters and mothers and fathers and whoever, records of those calls will be all kept in there ? and may be kept in there forever. Who knows?" Bamford said.

In response, NSA spokeswoman Vines stressed that the agency is not "unlawfully listening in on, or reading emails of, U.S. citizens."

NSA officials have said the agency chose the Bluffdale location over 37 others because electricity is cheaper here, and land more easily available. The center will constantly use 65 megawatts of power ? enough to power 33,000 houses.

The secrecy and security surrounding the facility are necessary because the center will store classified information, and the code-breaking and spying activities of its staff are also highly classified and a target for foreign spies, said a former U.S. intelligence official who spoke on condition of anonymity because the official was not authorized to discuss the program publicly.

The official said the Salt Lake City area is ideal because of a high concentration of Mormons who have served overseas missions and learned foreign languages. The NSA relies on non-English speakers to translate communications from around the world, and Utah provides a pool of employees that meets this need, said the official.

There is another facility in Utah where the NSA has analysts who translate intercepted communications, but there will be no such analysts at the Bluffdale center, the agency said. Most of the 150 to 200 workers instead will be technicians charged with keeping the power on and the computers chilled and working.

George said the agency probably doesn't need to be as hyper-secretive as it is but said such precautions are meant to avoid letting slip any insight that could tip off terrorist organizations and those who may wish harm upon the United States.

"It's just not in your best interest to be talking about what you are doing," he said.

It's that air of uncertainty that has unnerved residents who live and work near the facility, located on the Camp Williams National Guard base. Some worry the center could become a target of terrorists if it holds so much valuable information.

"Say they were collecting data somebody didn't want, say a terrorist," said Shannon Neilson, a convenience store manager whose house is just miles from the center. "What if that's a target for a plane hitting that, destroying everything?"

Late last month, a ribbon-cutting ceremony was held at the center to mark work being finished on the exterior. The celebration, however, was closed to the public ? an exclusive, invitation-only gathering that barred even the mayor of Bluffdale. The NSA also rejected a request by city officials to take a group of visiting Utah mayors on a bus tour of the outside of the facility. The agency said all tours ? even of the exterior ? are prohibited.

At the University of Utah in Salt Lake City, educators are creating a certificate program that they hope will produce students ready to work at big data centers such as the Bluffdale facility. The NSA helped reviewed the curriculum, offering suggestions, and plans to offer internships to students, said Valerio Pascucci, director of the Center for Extreme Data, Management, Analysis and Visualization.

The program is designed primarily for undergraduate students studying mechanical or electrical engineering and computer science. So far, the Utah Data Center has yet to post jobs, Valerio said. "We are building a new expertise that obviously is going to be in growing demand in the future," he said.

Bluffdale City Manager Mark Reid said he hopes the NSA center serves as a magnet for other, privately run data centers to the area. Unlike the NSA facility, those would be required to pay property taxes. Reid will travel to a data center conference in Washington, D.C., this month to promote Utah's cheap power and ideal workforce. But if attendees ask about the new NSA facility, he'll be short on answers.

"I know very little," Reid said. "We just deliver the water."

__

Associated Press Intelligence Writer Kimberly Dozier contributed from Washington, D.C.

___

Follow Brady McCombs at https://twitter.com/BradyMcCombs

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-06-13-NSA%20Surveillance-Data%20Center/id-553c5e177950449ea57a4f8f51d0a81f

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ACLU sues over NSA phone records program

(AP) ? The American Civil Liberties Union sued the Obama administration Tuesday, asking the government to halt a phone-tracking program that collects the telephone records of millions of Americans and that it says is unconstitutional.

The lawsuit was filed in federal court in New York by the American Civil Liberties Union, along with the New York Civil Liberties Union.

"The practice is akin to snatching every American's address book ? with annotations detailing whom we spoke to, when we talked, for how long, and from where," the lawsuit says. "It gives the government a comprehensive record of our associations and public movements, revealing a wealth of detail about our familial, political, professional, religious, and intimate associations."

The lawsuit ? which names as defendants the heads of national intelligence as well as the agencies they lead, including the National Security Agency, the FBI, the Department of Defense and the Department of Justice ? also asks the court to purge phone records collected under the program, claiming the government action violates the First and Fourth Amendments of the Constitution.

The Department of Justice did not immediately return a call seeking comment. President Barack Obama has defended the program and says privacy must be balanced with security.

Last week, Britain's Guardian newspaper reported the secret Foreign Intelligence Surveillance Court on April 25 issued an order granting the NSA permission to collect telephone records of millions of Verizon customers. The order was good until July 19, the newspaper said.

The order requires Verizon, one of the nation's largest telecommunications companies, on an "ongoing, daily basis" to give the NSA information on all telephone calls in its systems, both within the U.S. and between the U.S. and other countries.

The ACLU claims standing as a former customer of Verizon, adding that the government likely has much of its metadata stored in its databases.

The suit also alleges the government's program exceeds the congressional authority provided by the Patriot Act and singles out a particular provision that has given the government more leeway in obtaining various records for intelligence investigations.

"The fact that the government is collecting this information is likely to have a chilling effect on people who would otherwise contact Plaintiffs," the suit says.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-06-11-NSA-Phone%20Records-ACLU/id-a397fe58333a4e17a124e3cb154117ed

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PlayStation 4 DRM policies clarified by Sony (updated)

PlayStation 4 DRM policies get a bit more complex thirdparty publishers can dictate terms

Not so fast, vaquero. While Sony was cheered in heroic fashion for proclaiming that used games would be free and clear to operate on the PlayStation 4, it appears that the reality is actually a bit more complicated. Sony America CEO Jack Tretton has made clear today that while first-party titles will fit in with yesterday's "hands-off" approach, third-party publishers will be allowed to throw some curveballs.

"There's gonna be free-to-play, there's gonna be every potential business model on there, and again, that's up to their relationship with the consumer, what do they think is going to put them in the best fit. We're not going to dictate that, we're gonna give them a platform to publish on. The DRM decision is going to have to be answered by the third parties, it's not something we're going to control, or dictate, or mandate, or implement."

That's the new word out of Tretton's mouth, which seems to indicate that players like Electronic Arts, Ubisoft, Treyarch and pretty much any PS4 game maker outside of Sony's own umbrella can cobble together any combination of policies they want. You could say that it's not too different from how the PS3 operates today, but there's still plenty of room for clarifications across the industry. Hit up the source link for the full spiel.

Update: Sony itself has responded with the following: "Similar to PS3, we will not dictate the online used game strategy (the ability to play used games online) of its publishing partners. As announced last night, PS4 will not have any gating restrictions for used disc-based games. When a gamer buys a PS4 disc they have right to use that copy of the game, so they can trade-in the game at retail, sell it to another person, lend it to a friend, or keep it forever."

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Source: Polygon

Source: http://www.engadget.com/2013/06/11/playstation-4-drm-policies-third-party/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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Wednesday, June 12, 2013

How to Be the Best Writer Ever (of Your Own Writing) | Beyond The ...

Typewriter

By Dell Smith [Photo by Liz Smith]

?Well, I think that curiosity is probably the biggest thing that can keep you going, and the feeling that you can do something that hasn?t been done before??*

As writers, we write the story we want to read because it hasn?t been written yet. Have you ever read a story or novel and thought, ?Close, but I wish the author had done A, B, or C instead. When I write my story, that?s what I?ll do!? It?s human nature to want to take an existing object and perfect it. Build better roads, taller buildings, faster cars, and bug-free software.**

This is why many writers tackle the same themes throughout their writing life: they are perfecting their existing work, crystallizing their favorite ideas into their one perfect book. We may not do it consciously, but isn?t that one of the underlying reasons we write? To create exactly that which we think is missing in the world?

This is how it works. Writers are born. And then somewhere along the way we start to read. We read picture books and Peanuts, and then graduate to John Green, S.E. Hinton, Lemony Snicket, Judy Blume, J.K. Rowling, Stephen King, and so on. And then we start writing, producing strings of words unlike any other?unique in context, structure, syntax, and theme.

In the process we teach ourselves how to write the words we want to see on paper. We train ourselves to become experts on how best to tell our stories and shape our characters. That?s why it takes so long to write a good book: you need time to develop the right muscles for writing your story. It may take months or years, but when you finally become the best writer for your story, you know everything your characters do and say in any situation.

James Joyce may have been a great writer, a genius at writing his work, but he would be a flop if he attempted to write your book. In his fussy, voluminous hands your characters would become clumsy and self-conscious, speaking nonsense. In Joyce?s charge, your characters may never leave the house! Thank god you?re around to save your own writing.

How good are you at writing your own writing? There is only one way to find out. Give it over to someone else to read. Yes, you may be surprised at how much you can suck at writing your own writing. You need perspective to see how unique your shitty writing really is. Don?t be afraid. This is part of the process.

To gain insight, have your writing group or your online writer friends critique your work. You will get all kinds of feedback, but as long as you surround yourself with writers who respond with supportive comments and suggestions without trying to turn you into them, then your potentially shitty best writing can be shaped and crafted into a closer version of your best writing.

Just write what you want to read and the rest will follow. Because remember?there?s nobody else like you. So now it?s your turn. Let?s see what you got.

* Screenwriter and director Robert Towne (Chinatown, Shampoo, Ask the Dust) responding to the question, Is there any one particular thing that keeps you motivated to continue (writing)? From Stop Smiling magazine, issue 32, 2007
** Only if we?re writing science fiction.

Source: http://beyondthemargins.com/2013/06/how-to-be-the-best-writer-ever-of-your-own-writing/

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Tuesday, June 11, 2013

Why sustainable business Lastupdate:- Mon, 10 Jun 2013 18:30:00 ...

Sustainable business development encompasses environmental, social and economic sustainability. Business education helps one to appreciate and analyse environmental, social and ethical impact of business decisions; and through a rigorous process chisels out and fine tunes human resource for the purpose.
?A framework is in operation under triple bottom-line (Planet-People-Profit) to prevail not only as a curriculum but a philosophy as well. Business organisations today are becoming innovative and adaptive. Inclusive innovation is a buzzword across industries and geographies.
?Business education and sustainable business development go together. Students are trained to serve the corporate sector which is motivated by profit objective. However, earning of profit must not jeopardize the socio-environ interests of the society. Accordingly, business education grooms students in such a fashion so as to ensure safeguard of socio-environmental interests together with commercial objectives.
?Why sustainable business? Business is sustainable if it doesnt damage or cause harm to: 1) environment, 2) biodiversity, and 3) natural resources. Factors that can empower people to contribute to and benefit from growth include effective use of scarce physical-financial-human resources, economic infrastructure, implementation of core labour standards and beneficial participation in international trade. The other set of factors are socio-political stability, good governance, respect of human rights, effective regulatory and business environment, and well-educated, healthy and creative population.
?Business is responsible to use various resources in the best possible way to avoid wastage. Wastage is anti-social especially in a developing country confronted with scarcity. Effective utilization of capacity installed increases productivity. The visible outcome is reduction in cost per unit, stability in price level, increase in purchasing power of money, upward trend in demand for goods and services and speedy economic growth.
?Growth has to be inclusive. However, for this growth has to be broad-based and sustainable in the long run. Access to finance for poor and vulnerable groups is key to poverty alleviation. Micro-finance has a role.
?The question is not how do we become the best in the world but how do we become the best for the world? Business education trains zero tolerance for wastage, appreciates and imbibes ethical and reasonable business practices. Education is both training of mind and training of soul. A culture a business education student operates in is of self-confidence, self-respect and self-defense. These values and virtues develop students into citizens for good life to build a strong viable society.
?They learn differently through debating contests, brain storming, case studies, doing assignments and projects. Neither negativism nor passivism, they are exposed to possibility thinking. In and outside the campus they acquire a variety of habits of highly effective people. They dont study to sit for examinations alone.
?Unethical business practices and corruption in public life stall growth and sustainable development process. The unfair practices have an adverse socio-economic impact. Simply because such practices discourage merit, distort competition, create an uncertain environment for investment domestic and foreign and increase the cost of goods and services. There can be either vested interest behaviour or rule based behaviour as says Prof. Amartyasen. There is a conflict between public purpose and private interest.
?Accordingly, the following courses of study find a due place in the business curriculum: Business Ethics, Corporate Social Responsibility, Best Practices in Corporate Governance, Entrepreneurship Competitiveness. Thus in business education we have an integrated curriculum, Evaluation Score Card, Spiritual Lab, academic industry interface duly supported by strong faculty: a blending of academics practitioners-professionals.
?Faculty and students all go global. A job can land an aspirant in alien nation. Hence emerges a need to familiarize with the unfamiliar. An elaborate understanding of at least one region: geographic, demographic, socio-cultural, economic and political set up is a requirement. A course on International Business finds a due place in the Business curriculum.
?Further, foreign languages like Germany, French, and Chinese, etc. are also incorporated in the Business curriculum. The other set of subjects taught include: Strategic Decision Accounting, Strategic Finance, Strategic Marketing, and Strategic HRM. Education in general and business education in particular is a valuable property and insurance against unemployment. It is possible only when knowledge supported by values and relevant skill set is converted into education. The end of education is character, ethics, integrity, humility, etc.
?Feedback at gilkarna@rediffmail.com

Lastupdate on : Sun, 9 Jun 2013 21:30:00 Makkah time
Lastupdate on : Sun, 9 Jun 2013 18:30:00 GMT
Lastupdate on : Mon, 10 Jun 2013 00:00:00 IST

Source: http://www.greaterkashmir.com/news/2013/Jun/10/why-sustainable-business--7.asp

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Monday, June 10, 2013

Most Important People In Mobile Advertising - Business Insider

Stay ahead of key mobile trends with BI Intelligence, Business Insider's research and analysis service focused on the mobile industry. Access the full library of research, data, and charts. Sign up for your free trial today >>

Opera Mediaworks

Mahi de Silva of Opera Mediaworks

This year, the mobile advertising business will grow to an estimated $7.29 billion, according to eMarketer.

So who are the executives that control this market?

Go straight to Business Insider's Mobile Power List 2013 >

Sure, the usual suspects make our list (folks at Apple, Google, and Facebook, etc.). But you'll be surprised at some of names on our ranking.

Some of the most powerful players in the game are at companies you've never heard of.

Business Insider's Mobile Power List 2013 also contains these surprises:

  • The youngest person on the list is just 22 years old.
  • Despite redefining the category with the iPhone, Apple is still regarded as a laggard in mobile advertising.
  • Two companies have mobile ad businesses bigger than Facebook's.
  • Depressingly, only one women made our list this year. The business remains dominated by engineers and tech-side executives, who have traditionally been male.

The factors we considered in ranking our list are discussed in the "methodology" section at the end.

Source: http://www.businessinsider.com/most-important-people-in-mobile-advertising-2013-6

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Mac annual growth year-over-year a staggering 100% over 5 years

At the WWDC keynote presentation, Tim Cook announced some pretty impressive numbers for Mac hardware and OS X. Let's break it down a little:

  • 72 million user install base
  • iMac is the number one desktop in the U.S, MacBook is the number one notebook
  • Mac annual growth year-over-year is 100% over 5 years
  • 35% of Mac users are running OS X 10.8 Mountain Lion
  • 28 million copies of Mountain Lion sold making it the best selling release of OS X

There's a lot more to come, so keep it locked to our liveblog from San Francisco!

    


Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/qfaxOhrhQbk/story01.htm

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